Digital Media Firm - SAS

We are looking for digital analytics people to further the growth of our analytics practice, and I wanted to reach out to you to see if you would be interested or know of someone who is.

The Media Innovation Group (MIG) is a technology driven digital marketing solutions company that enables agencies and advertisers to capture audience intelligence, optimize their interactions with consumers and drive results. We are looking for Analytics professionals who are ready to come in and work with the #1 digital provider under the WPP umbrella.. Please let me know if you are interested in speaking or know of anyone who might be. We want to continue to hire the best to join the best.

• Lead the development of advanced analytics that enable marketers to realize predictable outcomes in managing display marketing:
o Response modeling and channel attribution
o Targeting
o Optimization
o Simulation
• In collaboration with analytics leadership, develop alternative pathways to solve complex analytics problems based on the full range of analytics techniques
• Execute all phases of model development:
o Exploratory data analysis
o Data transformation
o Model development
o Model validation
• Engage with internal and external stakeholders to socialize results:
o Create presentations that are transparent to a non-technical audience
o Explain model results and applications
o Engage with campaign management staff to drive optimization strategies
• As needed lead and execute routine data mining to answer questions that do not necessitate advanced analytics


Molly Mackey
Director, Global Recruitment/ TheMIG
T: +1.212.231.7277; F: +1.212.629.4311
[email protected]
24/7 Real Media, Inc., A WPP Company
132 West 31st Street - 9th Floor
New York, NY 10001



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